Members: Access Presentations in the

 

The theme of the 2009 Global Integration Summit (GIS) is Economic Payback through Integration and is targeted at the heart of the question that every potential attendee will be asking – “how can I justify attending a conference in these tough economic times?” The answer is twofold. First, the economic turbulence has created an opportunity for a conference at a cost level that is unheard of. Hotels are desperate for guests and travel costs are about as low as they can possible get with the result that the IC has arranged an amazing deal. Second, the theme of the summit is one that IT professionals can’t afford to miss in the current economy. The tough times are NOT going to be over in 2009 – we all need to learn how to deal with them and how to tighten our belts while still adding business value and handling rapid changes. In fact, the BEST time to start a new initiative may be during an economic downturn since it can present new opportunities.

 

 The reality is that every large organization has many under-utilized assets – hardware, software, data, people, partners, facilities, inventory, etc. The trick is to break the gridlock that prevents organizations from maximizing the value of assets they already own. When times are good, under-utilized assets are less of a business imperative – but not now. The GIS will explore both the big transformational opportunities that can make breakthrough improvements on growth and operational efficiency, and on immediate quick-hit opportunities that can deliver results in 2009. In other words, how to pick the low-hanging fruit on the way to the juicy high-hanging fruit that offers huge paybacks but may require more sophisticated cross-organizational integration strategies. 

GIS 2009 Presentations
Presentations given at the 2009 Global Integration Summit
Defining the Value of Integration - Dave Linthicum PDF (573.64 KB)			6/5/2009
Defining the Value of Integration - David Linthicum, Founder, David S. Linthicum, LLC - The central notion of integration is to create an enterprise that can effectively exchange information and behavior to drive core business processes. While integration is a known science, the business value of integration is something that most have not yet defined, but is critical to the success of any ongoing SOA or integration effort. Indeed, most will find that the value of integration is very high, as is the strategic ability for IT to align effectively with the business. In this keynote presentation we’ll understand the core concepts around integration, including how it meshes with SOA and enterprise architecture. Moreover, we’ll provide an approach to defining the value of integration, step-by-step. From the alignment with business, to the ongoing efficiencies that integration provides.
Case Study: Automated PowerCenter - Pat Kirkes PDF (497.33 KB)			6/5/2009
Case Study: Automated PowerCenter Development Using Mapping Architecture for Visio & Effecient use of ETL Environment - Patrick Kirkes, CENTENE - ETL activities are the most time-consuming, complex part of the end-to-end solution and drive the success of the overall project; a fast, efficient and pragmatic ETL architecture is crucial. Standardization of this process by designing and implementing ETL patterns guarantees consistency and easy maintenance at later stages; special attention should be paid to the following aspects: Design Automation: Automating parts of your ETL based on generic patterns is the easiest way to obtain consistency. Mapping Architect for Visio enabled this client to partially automate ETL development processes and produce 100% compliant mappings. Continuous advanced monitoring: After a while, infrastructure issues such as the batch window filling up and servers that are reaching maximum capacity begin to materialize.
An Inconvenient Change: LOE Model - Erikka Gleckel PDF (72.8 KB)			6/5/2009
An Inconvenient Change: Transforming chaotic change into a manageable process with the Organizational Loss of Effectiveness (LOE) Model - Victoria Grady, PhD, Erikka A. Gleckel, Erin R. Grody, George Washington University - Organizations of the 21st Century are influenced by the technological environment, enhanced by the quality of group interactions, and subject to the continuous learning processes necessary for sustaining growth in the global marketplace. During this unique period of significant economic crisis, the value of integrating these qualities is critical to the opportunities awaiting the next generation of successful organization. The Organizational Loss of Effectiveness (LOE) Model originally proposed in 2005 can assist with “achieving a higher degree of maturity and application interoperability by enabling a more effective transition through the change management process.”
Identifying the BPM Sweetspots - Steve Craggs PDF (2.39 MB)			6/5/2009
Identifying the BPM Sweetspots - Steve Craggs, Founder and Director, Lustratus Research Ltd. - Justifying any investment is a challenge in the current economic environment - the key is to select the right battles to fight. This presentation takes a contemporary look at BPM (Business Process Management), identifying some of the critical value areas and how these can be achieved. The result is a set of BPM scenarios, or sweet spots, that each fit particularly well in today’s financially constrained circumstances.
A Business Value Driven Approach - Richard Trapp PDF (4.13 MB)			6/5/2009
A Business Value Driven Approach to Data Quality - Richard Trapp, Managing Partner. J Baron Group, LLC - Due to the macro-economic challenges facing businesses today, there is more scrutiny on the viability and success of operational investments now, than at any other time in contemporary business history. Consequently, businesses no longer have the luxury of supporting “non-value-driven” operations. Therefore, as data quality continues to mature as an emerging business discipline, data quality programs are being held to the same levels of accountability and rigor as other "main stream" business functions. To meet this challenge, today's data quality practitioner needs to be equipped with the proper business skills and perspective needed to compete for limited corporate walletshare. This presentation will focus on the importance of a formal benefits realization and business value-driven approach to data quality.
Lean Integration - John Schmidt PDF (656.23 KB)			6/5/2009
Lean Integration - John Schmidt, Chairman, Integration Consortium, VP Global Integration Services, Informatica- Lean Integration is a management system that emphasizes creating value for end customers, continuous improvement, and eliminating waste in end-to-end data integration and application integration activities. It is based on practices derived from lean manufacturing which started in the 1950’s with the Toyota Production System but has since been applied effectively to a wide range of product and service industries. Lean is closely related, and borrows from, other methodologies including Value Network, Theory of Constraints, Six Sigma and Statistical Process Control. Lean Software Development is another approach that translates Lean manufacturing principles and practices to the software development domain.
B2B Transplant - Steve Robertson PDF (2 MB)			6/5/2009
B2B Transplant: Successful Transition to Electronic Document Management-Steve Robertson, Database Administrator, TeamHealth, Inc. TeamHealth is the nation's largest provider of hospital-based clinical outsourcing. Over the years, TeamHealth built a complex B2B infrastructure for patient demographics to enable efficient medical billing on behalf of thousands of health care professionals at hundreds of client hospitals. However, the majority of patient clinical medical records are conveyed to TeamHealth as paper documents. Management directed IT to replace paper with electronic document management. Learn how TeamHealth is making a successful transition to images and electronic text documents. The presenter will show how to re-purpose a B2B infrastructure and prepare documents for electronic management.
Case Study: Migrating Historical Data -Vera Duarte PDF (954.68 KB)			6/5/2009
Case Study: Migrating Historical Data into Teradata-Vera Duarte, Enterprise Manager for Architecture and Operational Systems, Oi- Historical data is a critical source of information when performing analysis to support accurate decisions for the enterprise business. The DW re-platform project is an enterprise initiative from Oi (largest Brazilian telco company) to migrate the corporate DW from Oracle to Teradata. The main objective was to improve the service level offered by the IT to the business areas and to support the expected growth in volumes. This case study is based on a multiphase project lead by Teradata in conjunction with Accenture and based on the Informatica integration platform including Pushdown Optimization for Teradata. The presentation of Oi’s EDW case will share the experience gained and lessons learned, highlighting the importance of planning the migration of historical data during the construction of Teradata LDM.
From Processes to Services - Sandeep Purao PDF (338.76 KB)			6/5/2009
From Processes to Services: A Case Study-Sandeep Purao & Shawn Clark,Penn State University-This presentation describes the outcomes of a case study aimed at understanding decision making criteria used for prioritizing and implementing efforts to move internal processes to external services. For a business interested in leveraging the value embedded in internal processes, understanding and exploiting this linkage can be critical. The study was conducted at a small payroll company to explore the business and technology rationales behind the automation of select services. Enterprise process architecture mapping, coupled with structured interviews and content analysis were used.The results suggest that the rationale for process automation varies across technology, business and industry-oriented criteria with some interesting outcomes such as competitor’s strategies, high-touch services, and concerns about opening up market segments.
Managed Data Movement CoE -Don Heiser PDF (1.21 MB)			6/5/2009
Case Study: Payback from a Managed Data Movement CoE -Don Heiser, PS Business Support Office, Wachovia Bank, A Wells Fargo Company-Enterprise data movement has largely been an uncharted area within large corporations. Industry trends show that the area of data movement is expanding beyond tactical applications into more of a strategic driver in many large organizations. These organizations are standardizing on fewer data movement vendors to leverage consistency of infrastructure, applications, economies of scale and to develop a larger skills base that is focused on fewer products. In many companies, there is no dedicated enterprise governing body to support a shift from tactical to a more strategic focus and to effectively manage the Managed Data Movement service space, leading to siloed, redundant infrastructures, highly complex data integration tools & portfolios with significant capital and maintenance expenditures.
Cloud Integration is here! - Ron Papas PDF (2.12 MB)			6/5/2009
Cloud Integration is here! – Are You Ready to Benefit?-Ron Papas, Senior VP & General Manager On Demand, Informatica- While the economic crisis was triggered by the bursting real-estate bubble, it has also opened the floodgates of another trend which has been steadily building for a number of years – cloud computing. The technology for cloud computing, including Software as a Service (SaaS) and Application Platform as a Service (APaaS), has been around for a number of years and is now quite mature. The reason it is growing exponentially now in the economic turmoil is for business reasons. The model of “pay as you go” is more attractive now than ever and promises to fuel the cloud computing industry like never before.
Simplifying Development- William Ramirez PDF (1.02 MB)			6/5/2009
Case Study: Simplifying Development with Informatica PowerCenter-William M. Ramirez Ramos, Analyst, Axtel- A great deal of “innovation failure” can be attributed to ineffective implementation rather than failure of the innovation itself. Consolidating data from different source systems is not easy since it involves handling more data, in more formats, from more partners, and more systems than ever before. Tools such as Informatica PowerCenter can help organizations implement innovation successfully. This paper presents a case study of failed innovation implementation, and highlights in particular the role of simplifying development by using an integration platform to prevent such failure in future cases using other solutions. The results reinforce the importance of addressing change factors such as training, demonstrating trust, and management support during the implementation process.
SOA Meets MDM - Martin Moseley PDF (1.36 MB)			6/5/2009
Using Master Data Services to Solve the Data Dilemma - SOA Meets MDM - Martin Moseley, CTO, Initiate Systems - This presentation provides an overview of the benefits of a confluence between Master Data Management and Service Oriented Architecture. It shows how SOA is the ideal architectural model for MDM, and how it provides for the various ingredients of a successful MDM program. It also touches on how MDM solves some of the core issues of SOA: sharing high-value, accurate business data. And it positions MDM in a larger business context, showing how to apply SOA to solve problems adjacent to MDM such as Data Quality Management, Data Conversion, ETL, Data Integration, and Business Intelligence.
Dynamic Database Driven Load Manager - Will Flood PDF (871.11 KB)			6/5/2009
Dynamic Database Driven Load Manager - Free Code! -Will Flood, Senior ETL Developer, Collect America - The Database Driven Load Manager is a home grown set of Informatica objects and database tables. It was created to be easy to implement, provide more flexibility, less coding, and more ways to monitor Informatica data loads. This system was built so anyone with Informatica and a DBMS can duplicate this monitoring system.
Data Quality & Governance - Barbara Latulippe PDF (1.22 MB)			6/5/2009
Dynamics of Data Quality & Governance: Mythology vs. Methodology-Barbara Latulippe, Director Enterprise Data Management, Smith & Nephew- Smith & Nephew will share their practical and pragmatic approach for optimizing Data Quality and Profiling by implementing business critical dashboards for customer and product master. This was a catalyst for Data Governance Councils to increase their scope and accountability as well as empower the business users to improve data reliability. We will share our stages of actions and learning during our Data Quality project. Often, the organizational and governance adoption is more difficult than the technical implementation. By addressing situational adversity and building awareness through facts and metrics, the business accepted accountability for driving operational excellence. We adopted a data quality stewardship approach and defined roles for collaboration with the business and supporting IT functions.
Exploring Integration Strategies - Dan Vermeire PDF (4.27 MB)			6/5/2009
Exploring Integration Strategies...An IT Perspective on Successful Business Alignment- Daniel Vermeire, Senior Vice President & Chief Technology Officer, Huntington Bancshares Incorporated - Technology is the key enabler within financial services or any industry for that matter. A key success measure is the ‘alignment’ between Business and Information Technology and commonly agreed goals. The IT function is one of the very few in the company that has a 360 degree view of all business lines and it therefore has the opportunity to help drive growth, help build efficiencies and help manage and mitigate risks.
EA & SOA: Allies or Opponents? -Jason Bloomberg PDF (615.5 KB)			6/5/2009
EA & SOA: Allies or Opponents? -Jason Bloomberg, Zapthink - EA and SOA: Allies or Opponents? Many architects are increasingly coming to the realization that Service-Oriented Architecture (SOA) is an approach to, or style of EA. Furthermore, as SOA best practices gradually become mainstream, they are merging with more traditional EA best practices into a generally Service-oriented approach to EA. At least, that's what some people think. Ask senior Enterprise Architects with 20 years of experience under their belts, however, and they may disagree vehemently. What is it about SOA that threatens the "traditional" practice of EA? Why are some EAs so dead set against adopting SOA broadly as Enterprise Architecture? And most importantly, how do you get your EAs on board with your SOA efforts, both to increase success of SOA as well as to make EA more effective?
A Federated Approach - Jim LaChappelle PDF (124.45 KB)			6/5/2009
A Federated Approach to Controlling your Environments: A Case StudyJim LaChappelle, MassMutual - Are you challenged to achieve alignment across independent development teams?- At MassMutual Life Insurance, we have successfully created a robust user’s group with accreditation program. This session describes our internal Informatica user’s group, accreditation requirements, best practices documentation and sample documents needed for project life cycle artifacts. These techniques keep our developers and projects working together with an enterprise vision in mind. We utilize a federated model at MassMutual and this model will be presented. The presenters will walk though our Sarbanes-Oxley Act (SOX) compliant approach for migrating code to a production environment along with an overview of the time limited on-call support ids to resolve production issues. Learn how we leverage a common script to invoke the pmcmd command line utility through our 3rd-party scheduler, Tivoli Maestro.
Managing PowerCenter Security- Forrest Carter PDF (645.75 KB)			6/5/2009